The Internet is a dynamic and evolving space. Its number of social media users is increasing and the percentage of mobile traffic is growing and the proportion of Google and Yandex searches on Runet is shifting. If, at the start of 2018 , their popularity was similar to the amount, today there are more than 11% Google users.
In 2018 there were three major changes to Google's primary ranking algorithm, which took place in April, March and August. Each was comprised of a variety of components however they all had one thing they all had in common: the growing impact of quality, regularly up-to-date content on a website's place in the rankings.
What exactly is Google My Business
Gmb optimization services is a service that allows you to build and maintain a webpage about your company for no cost. What you get is a card for your business that has all the information you require from address to reviews, to announcements and even 3D tour. The card is posted on an Google map and is available through Google search results. People searching for your company or similar businesses will find it.
In what way Google My Business works
For your company to be featured on Google My Business, it must have an address in physical form. It's currently a requirement however, this could change in the near-term: Google has begun testing the new feature, which allows you to register your business as well as provide an opening date in the future.
Features
Google My Business adds some fantastic features to the main benefits of being visible on the map and keeping your company's information up-to the minute.
Displaying your business card online Google for personalized queries.
Google My Business
Rapid updates on your services, products or promotions with iOS as well as Android mobile applications.
Reviews. Google My Business, you can react to reviews and engage with your customers. It is no doubt that having ratings and reviews for your business increases confidence with prospective customers. In addition, having them can help move your company's page higher in search results for your business on Google Maps.
Information is pulled from the internet into Google AdWords ads.
- The ability to create a website using the service. It is a great option for those who aren't yet able to create their own website.
- Utilizing a separate number for use for Google AdWords advertisements. This feature is appreciated by all who utilizes call tracking to track the effectiveness of advertisements.
- Statistics. Displays how visitors arrive at your website (using Google search or map search) as well as what they do with the buttons ("call", "go to website", "share", etc. ).
The other day, there was a statistic which shows how often a brand's name, a service or product name was mentioned.
The ability to influence the rank of Google. The following elements are involved in the creation and ranking of results local to you:
- Remoteness from the user
- Review, rating, or reviews are present;
- Behavior-related variables (clicks and conversions to the website and so on. );
the amount of money that is credited to the the account. Pages that provide the most comprehensive information about the company more highly ranked than rivals in local results of search engines.
Do all companies require this tool?
The answer is yes. For companies that have a strong dependance on local results Google My Business will be an important sources of visitors. For all other businesses it's an additional source of conversions as well as an aid in the field of contextual advertising as well as another tool for promotion through the search engine.
Simple setup takes just about a couple of minutes and the presence of the relevant information regarding your business displayed on the map will make it occasions more probable that users will find your site. It's really easy: users are able to instantly see your working schedule, lay out a plan of travel, or call the correct organization, or visit its website.
Summary
Google My Business is free user-friendly and extremely effective in attracting customers. Sign up and fill it in with details or develop it, and it's not much time to produce results. like we all remember, Google indexes all new information in its field of view quickly. Good luck in using it!